The Nostalgia Effect:

How Brands in the U.S.
Use the Past to Design the Future

Welcome all to my independent research study on The Nostalgia Effect: How Brands in the U.S. Use the Past to Design the Future. I am approaching this as if it were my thesis, challenging myself to dive deep, ask complex questions, and critically explore the answers

This is an ongoing study where I explore how brands in the U.S. leverage nostalgia to influence modern design and consumer behavior. As the study is still in progress, findings are not final, and insights may evolve as more data and research is collected.