Advertising Campaign, 2023
OVERVIEW
Inspired by The Godfather and Kill Bill, Tongue Tied Tea is launching their new CHAI flavor with a cinematic, movie-inspired campaign designed for film lovers.
GOAL
Create a product that gives the consumer a chance to interact with the brand.
“ That’s a Weird Billboard ”
It is an interesting concept indeed. However, seeing the same message daily makes the logo memorable, even if you aren’t paying specific attention to it.
“Different Can, Different Tongue Twister”
Each can challenges consumers with a tongue twister. If they post attempts, they get likes, and TongueTiedTea gets free advertising—win-win
