Visual Identity, 2025
OVERVIEW
PCCNCF is a Gainesville organization that has been uplifting LGBTQ+ individuals and other marginalized peoples by promoting well-being, visibility, and public understanding. Embracing intersectionality, they collaborate for social justice and provide education and resources in a supportive space to combat prejudice and discrimination.
GOAL
Refresh a well-known local pride brand into something more timeless and adaptable. This included refining the rainbow palette for clarity and accessibility, and creating a new symbol that represents the Pride community without relying on clichés.
animation by Eos Chu
Why Rings?
Rings are timeless and embrace unity and togetherness without succumbing to clichés.
Adaptability
The three overlapping rings can be recolored to suit different applications, maintaining brand recognition while still allowing for creative freedom.
