Visual Identity, 2025

OVERVIEW
CAP Aesthetics & Wellness, led by the skilled and dual-certified Melissa Webb (APRN), transforms hormone therapy into a personalized journey. With a patient-first approach, Melissa blends expertise, empathy, and open communication to craft care as unique as her clients’ goals.

GOAL
Melissa’s previous logo was only a jpeg, and capped at a resolution, not able to adhere to most things. She came to me asking for an updated logo, but after further discussion, we settles on creating a brand new visual identity.

The Hardest Part
was convincing Melissa to have more than just one color of blue, and incorporating the color pallet of Miami into the brand.