Visual Identity, 2025

OVERVIEW
CAP Aesthetics & Wellness, led by the skilled and dual-certified Melissa Webb (APRN), transforms hormone therapy into a personalized journey. With a patient-first approach, Melissa blends expertise, empathy, and open communication to craft care as unique as her clients’ goals.

GOAL
Melissa’s previous logo was only a jpeg, and capped at a resolution, not able to adhere to most things. She came to me asking for an updated logo, but after further discussion, we settles on creating a brand new visual identity.

The Hardest Part
was convincing Melissa to have more than just one color of blue, and incorporating the color pallet of Miami into the brand.

This was the first project where
I could walk into an office and see my design everywhere.
It is the most euphoric feeling when you see a creation you spent spent countless hours on be printed and displayed for everyone to see.